start ecommerce from your country

Guide to Starting your eCommerce Business in Your Country

eCommerce has burst into popularity in the past decade as the way of doing business for a lot of goods and services. eCommerce in its basic definition is using the Internet to conduct your business transactions. Some people say it’s as easy as using the Internet for any other things you do online like blogging or social media – but how do you start?

Worry not, in support of all potential and existing business-minded entrepreneurs, we here at Wimo have prepared a guide to help you get started with your eCommerce business (or perhaps, how to run it better).

What to Sell and Where to Get Them

The eCommerce market is huge and it’s estimated to be a 9.8 billion U.S. dollars industry in GCC. The numbers are intimidating and the players more so, but that also means big opportunities for people who want to start their journey in the online business world. If you have done your research and your mind is already set on selling, determine where are you getting your products. Are you going to build it? Are you going to get the product in bulk? There are many ways to get what you need but it’s important to first figure out what you want to sell so you can appropriately plan where your goods will be coming from.

Tips: Start finding local supplier by Googling following keywords:

  • List of bulk wholesalers [Your country name]
  • List of wholesale malls in [Your country name]

A Platform That Fits

There are mainly 2 traditional ways to establish an online presence in eCommerce: website or marketplace. Both platforms have their own unique advantage. For example, if you build your own website you have total control over how you present your product but you have to build it from scratch, and there’s always a lot more work when you consider what tools are available in marketplaces. An eCommerce platform like Shopify, WooCommerce, and Magento work seamlessly with Wimo so you don’t have to worry about shipping your products.

Determine How to Market Your Product

This is where the knowledge of the market comes in. In determining how to market your product, it goes beyond knowing who is going to buy them. Of course, friends and family have expressed their interest in supporting your business but how do you convince the people on the street that they absolutely must have your product or services? According to business experts, the key is to stick to fundamentals: what are the problems you are trying to address? Keep the language of your marketing as simple and as direct as you can be towards solving this.


Show The World What You Got

It’s fairly easy nowadays to advertise your product without the immense cost that used to hinder the marketing of startups and small businesses in the past. Advertising on popular platforms such as Facebook, Instagram, and Twitter is now easier than ever and the platforms themselves will help you through the process with comprehensive guides – it’s just a matter of choosing the right one.

Don’t limit yourself, though. Many traditional advertising avenues such as newspaper and radio, due to fierce competition, have lowered down their prices to make it more attractive for business owners. The important thing is doing your due diligence and research what should work for you. Don’t be afraid to ask for quotations and negotiate rates.


From Point A to Point B

To save cost, many new eCommerce businesses will undertake delivery themselves. It’s a pretty simple task provided you have all the accurate information and you know your way around your city and it truly connects you to your customers on another level. However, as time passes you have to consider that delivering your own goods will take away time to actually build the business. In the long run, consider engaging with a dependable shipping service or platform that can do the work for you so you can focus on what’s important for the growth of your business. – Check out Wimo

Supporting Those Who Support You

All good business owners know that a connection with a customer or client does not stop after purchase. It’s important to build a lasting connection with everyone that comes into contact with your business. After-sales, a good understanding of customer grievances will save you a lot on market research and it will truly give you some focus and perspective when you plan improvements for your business in the long term. Your true values in regards to your business will truly show in how you handle your customers, and that speaks more than any tagline can.


Establish what works for your business and come up with a plan to replicate these results in the future. The method is as simple as knowing what works, replicate it, and address issues that are prevalent or ones that take a toll on your resources. Remember, you know your business best.

This article is an initiative by to help and guide businesses to ease their journey in the business world. If you have any suggestions or comments, kindly email

ecommerce shipping platform

Why a Shipping Platform is Essential to eCommerce Success

Last year, retail eCommerce sales worldwide topped $2.3 trillion. In this booming market, consumer expectations are growing, and it’s all coming down to one key element: shipping. With nearly 40% of online customers refusing to return to an online retailer after a negative delivery experience, getting your shipping in shape has never been more critical.

Sorting your shipping is about more than offering free freight. As an online business, consider which carriers can get your order where it needs to go. Think about what services to implement, and how you’re going to manage that from a pick, pack and dispatch perspective.

Here’s what you need to consider.

Get Your eCommerce Shipping Policy in Place

The reality is over 60% of online shoppers will abandon their carts due to high shipping costs or slow delivery times. With more choice than ever, online consumers want it now, and they want it for free. While this is excellent news for the consumer, keeping up as an online retailer can be costly and logistically tiring.

Spend a bit of time looking at your options and putting a shipping policy in place. Even if you’ve already got one, review it regularly to keep up with consumer expectations.


Free, flat, or variable? Your shipping policy should fit both the needs of your customers and your company. When you’re considering if and how to charge for freight, you’ve got three main options: free, flat rate, or variable, depending on weight and location. With over 80% of online shoppers citing shipping cost as an influential factor, it’s essential to get this right. Whichever way you go, make sure you do your research and display it clearly on your website. Hiding shipping costs until the last stage of checkout causes high cart abandonment rates.


We’re currently in a time where the customer’s voice is more important than ever. Choice and convenience play a huge role in pushing online conversions, so choosing the right carriers is key to online success. Choosing the right shipping options is one thing; the other part of the battle is managing within your website and pick, pack, dispatch.

International / Crossborder

In an online world, geographical boundaries are fast becoming smaller. Do your research and consider whether you’ll offer International shipping, and how you’ll manage that process.

Opt for E-commerce Shipping Software

In today’s market, online retailers need to be ready to make swift and smart decisions. The more time you spend manually handling your logistics, the slower your customer experience will be. A shipping platform can recommend the best way to pack your order, automatically print packing slips, and find you the best carrier for the job. This is all while seamlessly syncing orders and shipping details with your eCommerce platform, and cutting out unnecessary manual tasks.

With the majority of online retailers considering the cost of freight as a major challenge – getting transparency over shipping spend is a deal-breaker.

This is where cloud-based shipping platforms stand out. Instant reporting gives online retailers access to all their metrics in one place. Through a dashboard, you can keep tabs on your shipping activity in real-time, see how many shipments you’re sending, how much you’re spending, and how your deliveries are performing. You can also get an instant breakdown of everything you’ve ever sent and work out what your shipments are costing you. Costs aside, real-time reporting lets you view and compare carrier performance, and gives you full transparency around how your customers feel about your brand.

Simplify with WIMO

Wimo takes the manual grunt work out of shipping and chooses the best shipping method every time for every order. With instant access to a host of leading carriers, Wimo gives you the flexibility to try a new carrier with the flick of a switch. Because there’s always more than one carrier, one Wimo account gives you access to multiple carriers so you won’t need to set up complex shipping rules or manage various logins.

Customer experience is everything, so tracking history starts from the time an order is placed online up until it’s delivered. Fewer chased parcels mean fewer customer complaints and more repeat business.

Click here to find out how Wimo can help you simplify shipping.

Get Started Today for Free

Our pricing is simple. No monthly fees, No surprises.
Our software is free, you just pay for the delivery costs and get monthly free deliveries!