How does Cash on Delivery (COD) work for eCommerce?

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What is COD (Cash on Delivery)?

Cash on delivery or COD is a popular form of payment for purchases made online.

COD allows buyers to make payments for their purchases via cash or card at the time of delivery of their orders.

Research suggests that the customers are confident about their purchases made via the COD model.

It also increases the probability of sales for eCommerce sellers.

The COD Methodology

The process of the COD mode of payment for an order is simple.

Delivery agents collect the invoice amount of a consignment from its consignee in the form of cash at the time of delivery.

In this method of payment, both the buyer and seller are satisfied.

From the seller’s point of view, cash handling is simple and does not involve any complex processes.

The proceeds from a sale are realized instantly, and the possibilities of payment failures are ruled out. COD could only pose a problem if the order amount is too high.

WIMO offers an Instant COD feature using which you can take control of your cash flow and receive payments with no hold. We guarantee COD remittance instantly.

Do you know? We are the only company that provides Instant COD remittance in Saudi Arabia & United Arab Emirates

From the buyer’s viewpoint, the cash on the delivery mode is preferable as payments are made only after a consignment actually arrives.

Furthermore, in cases of damaged or wrong deliveries, the buyer may refuse to accept the package.

There are fewer risks since the payment is made only after the ordered product is delivered. Payments can be deferred until the delivery of the required item is effectuated.

Working of Cash on Delivery (CoD) and its Process Flow

The entire process of COD involves the placement and execution of order except for the collection of the payment.

The cash payment is made to the supplier by the buyer after the consignment is delivered.

However, the process of COD begins from the moment your order is placed.

Usually, eCommerce companies ship via their courier partner. If not, they hire a separate logistics partner for delivering consignments and collecting payment.

  • After an order is placed with an eCommerce company, the concerned item is sourced from a supplier. Once sourced, an invoice-cum-delivery challan is prepared by the eCommerce company. This invoice-cum-challan is in most cases attached to the consignment for easy retrieval.
  • The consignment together with the invoice is handed over to a logistics company for delivering the order and collecting payment in cash.
  • The delivery executive is authorized to collect cash immediately on the delivery of the order to the customer’s doorstep. However, some companies accept card payments as well at the time of delivery. That being said, delivery executives also carry a card swiping machine.
  • The money ultimately reaches the merchant of the ordered product.

Final Say

Cash on Delivery is a relatively risk-free process of buying products and services online. It is especially true for the first time online buyers, and for products that are expensive.

COD has been instrumental in the unprecedented growth of online commerce in GCC. It is an easy concept for the masses to understand and accept.

In GCC, it is a payment process that is expected to stay for several years.


WIMO Instant COD – Maintain An Uninterrupted Cash Flow For Your eCommerce Business

Wimo® is a one-stop shipping solution for ecommerce. Sign up to easily fulfill orders and get any kind of delivery done with just a few clicks.

For any eCommerce business, maintaining steady cash flow can be difficult, especially in a country like Saudi Arabia & United Arab Emirates, where over most of the customers still prefers COD as the desired payment method.

You often find yourself caught up between delayed COD remittance and an improper inventory as there is a gap between the inflow of cash and forecast.

This situation often leads to losses because, more often than not, you lack the funds to purchase fresh inventory or you over purchase and cannot sell enough.

To avoid these issues and thrive with COD buyers, WIMO has introduced its Instant COD feature.

Benefits of Instant COD for Your Business

Uninterrupted Cash Flow

With Instant COD, you get an uninterrupted cash flow that helps you maintain a continuous cash cycle and plan your business better.

Scope For Further Investment

Once your cash cycle becomes stable, you get a chance to invest in various other ventures like marketing, technology, warehouse management, and predictive analytics.

This allows you to prepare beforehand for busy seasons like the festive period.

Sorted Inventory Management

Steady cash flow gives you a chance to analyze your sales trends accurately and planning for the future in a much more sorted manner.

You can stock products accordingly and modify the quantities based on previous patterns and trends.

With stable cash flow and super fast remittance, you can quickly improve your operations and optimize your resources for a better output of your business.

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