Marketing Lead Generation Specialist

Your responsibility as the Lead Generation Specialist will include owning the marketing lead generation process from end-to-end. We are looking to build a high performing demand generation program that consistently produces high quality prospects for our sales team.

In this role you will

  • Create and manage lead acquisition campaigns, monitor performance, and adjust spend accordingly
  • Track and report on campaign performance data
  • Grow social media presence
  • Participate in the planning process of email, webinar, event programs, and content creation
  • Lead the execution of email programs, including set up in marketing automation platform and coordination with third-party partners
  • Run and moderate live webinar sessions featuring internal and third-party thought leaders
  • Create and own the full lifecycle of a prospect on the marketing side until passed onto sales
  • Build and execute inbound marketing campaigns
  • Develop an effective lead nurturing program for all inbound and outbound campaigns
  • Bring creative ideas to the table on how AHEAD can generate new leads for our sales team
  • Meet aggressive lead generation numbers each quarter

Desired Skills and Experience, a qualified candidate has:

  • Excellent track record of driving growth (we are talking scaling by orders of magnitude) and meaningful engagement
  • Experience managing online LinkedIn and similar paid campaigns on social media
  • Considerable knowledge of analytics tracking tools including Google Analytics
  • Past success with analyzing data, drawing accurate conclusions and adjusting strategy accordingly
  • Penchant for data-driven decisions, ability to adapt to new or changing direction based on user feedback and market demands
  • Great communication skills and a knack for presenting results to groups in a clear, digestible manner
  • A great mix of creative and analytical thinking
  • The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity and the challenge of quickly evolving goals
  • Bachelor’s degree in marketing, business, or other related field
  • Strong attention to detail, communication skills, and comfort working with data
  • Very personal and easy to get along with
  • Flexibility as the team grows and responsibilities evolve3-5 years of similar B2B marketing experience
Job Type: Full Time
Job Location: Dubai

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