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Shipping can make or break your business

WimoShip is a one-stop shipping solution for businesses of all sizes. Sign up to easily fulfill orders and get any kind of delivery done with just a few clicks.

Ecommerce businesses don’t have a lot of the issues that “brick and mortar” businesses need to deal with – like maintaining a showroom or making sure there is enough parking.

But any business that sells products online needs to have a laser focus on the pick, pack and ship process. This critical part of ecommerce sales can make or break your business.

The pick, pack and ship process.

When a new customer places an order on your website, it signals the start of the pick, pack and ship process.

Your employees (or your outside fulfilment team) need to find the item in your warehouse, pack it up properly and ship it out to the right customer.

Although it seems very straightforward on paper, you’ve no doubt experienced the complications that can arise.

There’s plenty of room for inefficiencies, lost items, late deliveries and incorrect shipments unless you have a solid process to follow with supporting technology.

If your pick, pack and ship process isn’t well designed and executed, you could experience trouble in your business.

Your online customers are putting trust in your company to deliver exactly what they ordered within a reliable time frame. When your pick, pack and ship process slows down delivery or causes errors, you end up with more returns, chargebacks and poor customer service ratings.

For this reason, among others, many eCommerce companies opt to outsource their pick, pack and ship need to a reliable fulfilment service.

Fulfilment services can take the hassle out of getting products out to customers and help you streamline your business.

With outsourced pick, pack and ship services your company can:

Focus on doing one thing well – growing your business.

If managing a warehouse and taking care of shipping items doesn’t fall under your staff’s area of expertise, it doesn’t matter! When you work with a fulfillment company for your pick, pack and ship needs you can put your focus on finding new prospects, improving your online advertising and developing marketing programs to sell more products.

Save on warehouse and storage costs.

When you keep pick, pack and ship in-house you increase your business costs, which can hurt your growth potential. Why spend that extra money on renting storage space when you could be investing in targeting advertising that makes more sales? Fulfillment services can worry about the warehouse space needed to store your inventory, and you can pay one flat rate.

Improve your shipping turnaround times.

Hiring a fulfillment service for pick, pack and ship means faster shipments – and that means happier customers. A fulfillment services has the process of pick, pack and ship so streamlined and efficient that you’ll be able to reduce shipping times and get great feedback from your buyers.

The pick, pack and ship process can make or break your business. Be sure that you’re doing the best for your company, your customers and your future growth by choosing a proven and professional fulfillment team for this critical step.

wimo-eid-campaign-shipping

5 tips to getting higher ROI on your Eid campaign in 2020

WimoShip is a one-stop shipping solution for businesses of all sizes. Sign up to easily fulfill orders and get any kind of delivery done with just a few clicks.

We know that when a major festival is coming to a near, people are preparing. And by preparing I mean, they are in shopping mode. This will also attract more marketers to spend more on marketing, so they don’t miss out on the opportunity.

It’s crucial to get your festive marketing right because you don’t want to be burning through your marketing dollars and not get returns.

Here are five tips to make sure you are getting the most out of your marketing spend.

1. Strategic discounts and promotions

Shoppers will be looking for the best offers they can get.

But that doesn’t mean you have to go crazy on discounts just to sell as much as possible.

Think of a specific goal you want to achieve with the discounts.

It can be to get rid of old inventory, to increase basket value, to encourage repeat purchases, or to reward existing customers and maximize lifetime value.

Let’s say that your goal is to maximize lifetime value.

Then you would create an offer exclusively for existing customers only.

New customers will not get the discount.

2. Run ads targeting existing customers

It costs seven times more to acquire new customers than to retain existing ones.

Your customers have already bought from you before so they don’t need as much convincing to buy from you.

Using Facebook ads, instead of targeting by interests, you can show your ads to people that have already engaged with your business by targeting custom audiences.

This is why I prefer using delivery software like WIMO.

My customers’ shipping details are automatically saved in the address book whenever I create a new shipment.

I then can export my customers’ information like email address and phone number and upload that list as a custom audience for Facebook ads.

3. Run ads targeting warm & hot audiences

Existing customers might not be a big enough pool of audience.

You can still get a higher return on ad spend by showing your ads to people that haven’t bought from you but have engaged with your business in some way.

Aside from uploading email list or phone numbers, you can also create a custom audience of people who have engaged with your page or Instagram or those that have visited your website.

They just need a little bit more convincing to complete that purchase.

But not as much convincing as those that have never heard of you before.

4. Increase basket value

One way to increase business profit is to get customers to spend more on order.

There are many different ways to this.

  • Set a minimum order amount for discounts
  • Bundle products together
  • Set a free shipping threshold (ex: free shipping on orders AED100 and above)
  • Add credit card as payment method option
  • Loyalty program

5. Create a better shopping experience

This is important because it will help you to increase your conversion rate.

Some of the things you can do are create a shopping guide, make sure your website is easy to navigate and shipping costs are displayed before checkout.

An excellent shopping experience doesn’t stop when payment is made.

It is when the customer gets their hands on your product.

This is a critical moment of truth for online retailers because that can take days.

Make sure you provide a great experience after the purchase by being efficient with the shipping process from when the order is received until it is shipped out.

Don’t keep your customers guessing when their orders will arrive by using tracking notifications.

This can easily and quickly be done through WIMO.

Conclusion

Just discounting or spending more on marketing than usual will maybe get you more sales, but it will not give you a high return on your investment if you are not using it effectively.

Focus on what will give you the most returns with the least amount of marketing investment.

Also, make sure there is a strategy behind every activity.

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